Diversify First, LLC is an Independent Investment Advisor and Fiduciary in the state of New Jersey, Massachusetts and in other jurisdictions where exempted. DIVERSIFY FIRST, LLC is obligated to act in the best interests of their clients and operate in compliance with resident licenses within New Jersey and by those states in which DIVERSIFY FIRST, LLC maintains clients. DIVERSIFY FIRST, LLC may only transact business in those states within the US in which it is licensed or qualifies for an exemption or exclusion from registration requirements.

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DIVERSIFY FIRST, LLC provides financial planning, investment solutions, and wealth management services where it is appropriately registered in regulated jurisdictions only after the client has entered into an Investment Advisory Agreement confirming the terms of the client relationship, and has been provided a copy of DIVERSIFY FIRST, LLC brochure document. Any subsequent, direct communication by DIVERSIFY FIRST, LLC with a prospective client shall be conducted by a representative that is either licensed or qualifies for an exemption or exclusion from registration in the state where the prospective client resides. Depending on Client needs, DIVERSIFY FIRST, LLC partners with other firms for the benefit of the client to provide structured solutions. These third-party firms also participate in the non-disclosure agreement to protect client information.

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The information contained in this website is provided for informational purposes only, is not complete, and does not contain material information about making investments in products/ securities including important disclosures and risk factors. Please be advised that DIVERSIFY FIRST, LLC does not provide legal, tax, or accounting advice.  Clients should carefully consider the risks, objectives, expenses, and fees before making any financial decision. Under no circumstances does the information in this website represent a recommendation to buy or sell insurance, stocks, bonds, mutual funds, exchange-traded funds (ETF's), Real Estate Investment Trusts (REIT's), other securities, protection, or investment products.

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Please remember that DIVERSIFY FIRST, LLC does not design products or manage investments on Client behalf and different types of investments involve varying degrees of risk, and there can be no assurance that the future performance of any specific solution or strategy including those undertaken or recommended by DIVERSIFY FIRST, LLC, will provide returns equal to any historical performance levels. Trademarks represented as partners of DIVERSIFY FIRST, LLC are not intended as an endorsement.  DIVERSIFY FIRST, LLC is a completely separate entity of these companies and DIVERSIFY FIRST, LLC does not represent any sort of ownership of the product companies/ entities.  

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No client or prospective client should construe any information on this website as a guarantee that he/she will experience a certain level of results if DIVERSIFY FIRST, LLC is engaged, or continues to be engaged, to provide advisory services, nor should it be construed as a current or past endorsement of DIVERSIFY FIRST, LLC by any of its clients The investments and strategies advised by DIVERSIFY FIRST, LLC may not be suitable for everyone and should be carefully considered before implementing to achieve long term financial goals.

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No final conclusion on these topics should be drawn without further review and consultation. Each client and the prospective client agrees, as a condition precedent to his/her/its access to DIVERSIFY FIRST, LLC’s web site, to release and hold harmless DIVERSIFY FIRST, LLC, its officers, directors, owners, employees,  agents, and its third-party firms from any and all adverse consequences resulting from any of his/her/its actions and/or omissions which are independent of his/her/its receipt of personalized individual advice from DIVERSIFY FIRST, LLC.

Online Privacy Policy

Your privacy is important to us. This Online Privacy Policy explains how we collect, share, use and protect your personal information when you visit or use this, and other online services offered by Diversify First Advisors that link to or reference this Policy (collectively, our “online services”). Please note, however, that this Online Privacy Policy is not an exclusive statement of our privacy principles across all products and services. Other privacy principles or policies may apply depending on the financial products or services you obtain from us, or the jurisdiction in which we are doing business with you. You can access many of these policies using the links at the bottom of this page.

We protect your information

We take our responsibility to protect the privacy and confidentiality of your information, including personal information, very seriously. We maintain physical, electronic, and procedural safeguards that comply with applicable legal standards to secure such information from unauthorized access and use, alteration, and destruction. We hold our employees accountable for complying with relevant policies, procedures, rules, and regulations concerning the privacy and confidentiality of information.

We endeavor to collect, use, and maintain client information only for appropriate purposes. The types of personal information we may collect from you when you visit or use our online services include your name, email address, mailing address, telephone number(s), account numbers, limited location information (for example, a zip code to help you find a Diversify First Advisors office near you), username and password. We may also collect payment card information, Social Security numbers, driver’s license numbers (or comparable) when you provide such information while using our online services and where we believe it is reasonably required for ordinary business purposes.

In addition to the personal information described above, we may collect certain information about your use of our online services. For example, we may capture the IP address of the device you use to connect to the online service, the type of operating system and browser you use, and information about the site you came from, the parts of our online service you access, and the site you visit next. As explained in more detail in our Cookies Policy, we or our third-party partners may use cookies (as well as web beacons or other technologies) to collect and store this and other information about your visit to, or use of, our online services. We may later associate the usage and other information we collect online with personal information about you, as permitted or required by law.

We may also collect information about you from additional online and offline sources including commercially available third-party sources, such as credit reporting agencies. We may combine this information with the personal and other information we have collected about you under this Online Privacy Policy.

We may use the information we collect from you to help us deliver our online services; to administer, evaluate and improve our business (including developing new products and services, improving existing products and services, performing data analytics, and performing accounting, auditing, and other internal functions); manage our risks; market our services and products; and to comply with and enforce applicable laws and regulations, relevant industry standards, contractual obligations, and our policies. We may also use data that we collect on an aggregate or anonymous basis (such that it does not identify any individual clients) for various business purposes, where permissible under applicable laws and regulations.

We respect and protect your privacy even when you’re on the go for your convenience, Diversify First Advisors offers you the ability to access some of our products and services through mobile applications and mobile-optimized websites. When you interact with us through your mobile device, we may collect information such as unique device identifiers, your screen resolution, and other device settings, information about your location, and analytical information about how you use your mobile device. We may ask your permission before collecting certain information, such as precise geolocation information.

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We share personal information with affiliates and with others when we believe it will enhance the services and products, we can provide to you or for legal and routine business reasons. We share personal information among our affiliates and business units when we believe it will enhance the services we can provide, but only in circumstances where such sharing conforms to the law, any applicable confidentiality agreements, and our policies and practices.

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We may disclose the information we have about you as required or permitted by law. For example, we may share information with regulatory authorities and law enforcement officials when we believe in good faith that such disclosure is necessary to comply with legal requirements. We may share information with third parties where appropriate to protect against fraud or verify or enforce our terms of use, our other rights, or other applicable policies.

From time to time, we enter into agreements with other companies to provide services to us or to make services and products available to you. Under these agreements, these companies may receive your personal information, but they must safeguard this information, and they may only use it for those purposes we specify.

We may share your personal information with any person or entity if we have your consent to do so. We may transmit, transfer or process information to, or through, any country in the world, as we deem necessary, appropriate, or consistent with legal or regulatory obligations

We strive to provide you with access to the highest-quality financial products and services wherever you are. To do this, we may share your personal information among members of the Diversify First Advisors family of companies or service providers that may be located outside your home country. Although the data protection laws of these countries may be less stringent than those in your own, Diversify First Advisors will take appropriate steps to ensure your personal information is handled as described in this Online Privacy Policy.

We provide you with relevant and appropriate choices regarding the sharing of personal information We may give you choices regarding the sharing of personal information with affiliates and third parties. Choices you have about the sharing of your personal information will be described in the privacy policies or notices you receive in connection with the financial products or services you obtain from us.

We offer you the opportunity to access and correct your information on file with us keeping your account information up to date is very important. You may review or update certain account information by contacting your Diversify First Advisors representative using the contact information listed on your account statements, records, or other account materials.

We respect your decisions about the collection of personal information related to your online activities over time and across different websites for advertising purposes Diversify First Advisors does not allow unaffiliated third parties to collect personal information about your online activities when you visit our online services. Nor do we use personal information collected across non-affiliated websites for the purpose of serving you advertising related to your browsing behavior. If we engage in this practice in the future, we will provide appropriate notice and choice so that you may opt-out of the practice.

We tell you when our privacy policies and practices change, We may change this Online Privacy Policy from time to time. When we do, we will let you know by appropriate means such as by posting the revised policy on this page with a new “Last Updated” date. All changes will become effective when posted unless indicated otherwise.

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Cookies Policy​

IMPORTANT NOTICE: PLEASE READ CAREFULLY BEFORE USING THIS WEBSITE: This policy explains how cookies are used on this website. The policy may be amended from time to time. When we do, we will let you know by appropriate means such as by posting the revised policy on this page with a new “Last Updated” date. By using this site, you agree to the placement of cookies on your computer in accordance with the terms of this policy. If you do not wish to accept cookies from this site, please either disable cookies or refrain from using this site.

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1. What are Cookies?

A cookie is a text-only string of information that a website transfers to the cookie file of the browser on your computer's hard disk so that the website can recognize you when you revisit and remember certain information about you. This can include which pages you have visited, the choices you have made from menus, any specific information you have entered into forms, and the time and date of your visit.

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2. Types of Cookies

There are two main types of cookies:

• Session cookies: these are temporary cookies that expire at the end of a browser session; that is, when you leave the site. Session cookies allow the website to recognize you as you navigate between pages during a single browser session and allow you to use the website most efficiently. For example, session cookies enable a website to remember that a user has placed items in an online shopping basket.
• Persistent cookies: in contrast to session cookies, persistent cookies are stored on your equipment between browsing sessions until expiry or deletion. They, therefore, enable the website to "recognize" you on your return, remember your preferences, and tailor services to you.

In addition to session cookies and persistent cookies, there may be other cookies that are set by the website which you have chosen to visit, such as this website, in order to provide us or third parties with information.

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3. Our use of Cookies

We currently use and may use in the future, the following types of cookies on this website.

We use session cookies to:

• help us maintain security and verify your details whilst you use the website as you navigate from page to page, which enables you to avoid having to re-enter your details each time you enter a new page.

We use persistent cookies to:

• help us recognize you as a unique user when you return to our website so that you do not have to input your details multiple times as you move between our pages or services
• remember how you have customized your use of this site, such as your preferred currency and time zone
• collect and compile anonymous, aggregated information for statistical and evaluation purposes to help us understand how users use the website and help us improve the structure of our website.

Many cookies are designed to give you optimal usage of the web. For example, we use cookies to enable you to improve your user experience when using our website, e.g. a cookie that recognizes if your browser supports specific technology features. This helps, for example, in enabling web pages to be loaded more quickly when you request the download of a large file.

In addition to cookies that send information to us, we also use cookies that collect information and send it to third parties. An example of this is Google Analytics. We use Google Analytics to help collect and compile information like the number of visitors to the site, where visitors have come to the site from, and the pages they visited. Visit Google’s site for an overview of privacy at Google and information on how to opt-out of the Google Analytics cookie. Where this site allows such cookies to be set or you access other websites from this site using the links provided, the operators of these websites will use cookies in accordance with their own cookies policy, which may differ from ours.

As with first-party cookies, you are able to block third party cookies through your browser settings.

Some of our cookies may collect and store your personal information, such as your name or email address. We are committed to respecting and protecting your privacy and will ensure that all personal information collected by us is kept and treated in accordance with our privacy policy. A link to this policy is available within the footer of this portal or alternatively at our www.diversifyfirst.com website.

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4. Refusing Cookies on this Site

Most browsers are initially set to accept cookies. However, you have the ability to disable cookies if you wish, generally through changing your internet software browsing settings. It may also be possible to configure your browser settings to enable acceptance of specific cookies or to notify you each time a new cookie is about to be stored on your computer enabling you to decide whether to accept or reject the cookie. To manage your use of cookies there are various resources available to you, for example, the “Help” section on your browser may assist you. You can also disable or delete the stored data used by technology similar to cookies, such as Local Shared Objects or Flash cookies, by managing your browser’s “add-on settings” or visiting the website of its manufacturer. As our cookies allow you to access some of our website’s features we recommend that you leave cookies enabled. Otherwise, if cookies are disabled, it may mean that you experience reduced functionality or will be prevented from using this site altogether.

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​*This webpage includes links to a third-party site. Note that the third party’s privacy policy and security practices may differ from Diversify First Advisors standards. Diversify First Advisors assumes no responsibility, nor does it control, endorse or guarantee any aspect of your use of the linked site.

All above polices are as of October 2022